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Canadian-born and female-founded, Swimco has been dedicated to inspiring confidence for over 40 years. Started in 1975 by current CEO Lori Bacon’s mother, Corinne Forseth, Swimco began as a mail-order swimwear company in the basement of their Calgary home. Curating fitness and fashion swimwear, the company grew and opened their first brick-and-mortar store in 1982. Swimco has since expanded across Canada with 25 locations, plus an e-commerce platform to help Canadians find swimwear that fits their body and lets them enjoy the best moments of their lives. Today, Swimco is co-owned by Lori, her brother, Steve Forseth, and husband, Dave Bacon, and they remain dedicated to Swimco’s mission to help everybody feel good half naked.