About Swimco

Swimco started in Calgary in 1975 by current President Lori Bacon’s mother, Corrine Forseth, as a mail-order swimwear business, originally catering only to swim teams and lifeguards. As the company grew, fashion brands were added to the lineup and the business began opening brick-and-mortar stores, starting with a shop in Kensington, Calgary. Swimco has since expanded across Canada with 24 locations and an e-commerce platform, swimco.com, in 2014. Today, Lori’s brother Steve Forseth and husband David Bacon are also Swimco co-owners, with her son Brett on the team as the Culture Curator.