Swimco launches Inara, the Canadian retailer’s first exclusive swimwear brand

Inara offers designer swimwear at an affordable price, available exclusively at Swimco

Swimco, female-founded and led Canadian swimwear retailer, has introduced their exclusive new brand, Inara. Created with the intention to offer designer swimwear with quality fit and style at attainable price points, Inara is available at Swimco stores across Canada and online at swimco.com beginning June 17, 2019.

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With prices ranging from $35 - $90, Inara’s debut collection delivers the latest in swimwear trends with a blend of one piece and two piece mixable styles, as well as resort wear. The second collection will release in Fall 2019.

"At Swimco, we are committed to helping our customers ‘feel good half naked’ and offering the very best in the latest swimwear trends both in store and online. We’ve taken over 40 years of experience in the swimwear industry and created something truly special. Inara‘s intention is to help you embrace your body and shine your light to the world in styles designed for you and your adventures.. You will still receive the very best swimwear shopping experience from our in-store and online Fit Experts. That will remain the same. With Inara, we want to inspire a life full of light, love and confidence.” ​ — Lori Bacon, CEO, Swimco

Founded in 1975, Swimco is Canada’s largest swimwear retailer with headquarters in Calgary, a popular eCommerce website and 25 stores nationwide, including a recently opened store in April, 2019 at Georgian Mall in Barrie, Ontario.

Inara Sizing

Size 6 - 16, XS - XL

Inara Availability

At any of Swimco’s 25 locations across Canada or online at swimco.com.

Jesika Arseneau

Jesika Arseneau

Publicist, The Knot Group



About Swimco

Canadian-born and female-founded, Swimco has been dedicated to inspiring confidence for over 40 years. Started in 1975 by current CEO Lori Bacon’s mother, Corinne Forseth, Swimco began as a mail-order swimwear company in the basement of their Calgary home. Curating fitness and fashion swimwear, the company grew and opened their first brick-and-mortar store in 1982. Swimco has since expanded across Canada with 25 locations, plus an e-commerce platform to help Canadians find swimwear that fits their body and lets them enjoy the best moments of their lives. Today, Swimco is co-owned by Lori, her brother, Steve Forseth, and husband, Dave Bacon, and they remain dedicated to Swimco’s mission to help everybody feel good half naked.